Because we see this as our mission, we provide our service Technicians with:
We are a company that cleans ductwork, and does nothing else. One of the difficulties encountered by many service companies is that proficiency in several related services is required to be successful. For example, many heating and cooling companies offer duct cleaning as a supplemental service, but of course their primary business is installing and servicing heating and cooling equipment. For these companies, duct cleaning is not always given the attention it deserves. Often it is done by less experienced employees, and is almost always done with inferior equipment.
Mike S. Palazzolo is the founder and owner of the company and he emphasizes that Safety King is a company that focuses on ducts. No furnace installation or service, no maintenance of HVAC equipment, just duct cleaning. “We have learned to become specialists in duct cleaning,” Palazzolo says. “We clean the arteries and veins of a home.”
Palazzolo started our company in 1969. Over the years, as better ways were devised to clean ductwork, and as cleaning equipment improved, it became more and more obvious how much dirt there actually was in ductwork. In an average home, the square footage of ductwork is roughly equal to the square footage of the smallest bedroom. We often suggest to our customers that they imagine that much space littered with dirt, dust, pet hair, and worse.
In 1984, Palazzolo began to offer a duct cleaning school which really took off in the 90s. It’s a one-on-one, in the field, hands-on training taught by specialists for one week. Safety King also offers complete marketing and business courses to help insure a successful air duct cleaning company from the start.
Safety King is easily recognizable throughout the Macomb, Oakland and Wayne Counties and surrounding areas, thanks to our distinctively painted trucks. We advertise locally in print, on radio and on television, but our most important sources of new customers are the heating and cooling contractors in the area who do not try to perform duct cleaning themselves. They are happy to refer their customers to Safety King because we don’t steal their customers. We’re not in the same business they are, so they get their customers back. Plus, their customers are satisfied and happy with the quality air duct cleaning work Safety King has provided. We of course refer back to these same high-quality contractors when one of our customers mentions a need for HVAC installation or service.
Overall, though, Mike credits most of Safety King’s success to having excellent employees who, in addition to being drug screened and background checked and well-trained for their jobs, are also by nature good communicators. “All of us here tend to like people,” says Mike. “That’s why we’re in the service industry.”
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