Because we see this as our mission, we provide our service technicians with:
Mike S. Palazzolo is the founder of the company as well as a founding member and Past President of NADCA.(National Air Duct Cleaners Association). Mike emphasizes that Safety King is a company that focuses on air ducts. No furnace installation or service, no maintenance of HVAC equipment, just duct cleaning. “This focus has allowed us to become top specialists in duct cleaning” Palazzolo says. “We clean the arteries and veins of a home.” A lack of focus is the source of many difficulties for jack of all trades type service companies where proficiency in any one area is never truly achieved. For example, some heating and cooling companies offer duct cleaning as a supplemental service, when their primary business is really installing and servicing heating and cooling equipment. For these companies, duct cleaning is seldom given the attention it deserves. Typically this means it is done by less experienced employees using cheap, inferior equipment.
Palazzolo started our company in 1969. Over the years, as better ways were devised to clean ductwork, and as cleaning equipment improved, it became more and more apparent how much dirt there actually was in ductwork. In an average home, the total area of the ductwork is roughly equal to the size of a middle bedroom. We often suggest to our customers that they imagine that much space littered with dirt, dust, pet hair, and worse.
In 1984, Palazzolo began to offer a duct cleaning “school” which really took off in the 90s. It’s a one-on-one, in the field, hands-on training taught by our cleaning specialists for one week. Safety King also offers complete marketing and business courses to help insure a successful air duct cleaning company from the start.
Safety King is easily recognizable throughout the Macomb, Oakland and Wayne Counties and surrounding areas, thanks to our distinctively painted trucks. We have been seen and heard locally in print, on radio and on television. And we are referred by hundreds of our regional heating and cooling contractors. They are happy to recommend Safety King to their customers because our high quality work is a positive reflection on them. And because we are not in the HVAC business we are in effect a compliment to their work and not competing against them. Of course we gladly refer these same high-quality contractors when one of our customers has a need for HVAC installation or service.
Overall, though, Mike credits most of Safety King’s success to having excellent employees who, in addition to being drug screened and background checked and well-trained for their jobs, are also by nature good communicators. “All of us here tend to like people,” says Mike. “That’s why we’re in the service industry.”
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